Not every page is brand new. There are some that definitely are, publishing an all new website today, but that’s not the same across the board. There are some people that have published a site in the past and has been updating slowly for quite some time. They have been working on putting up content and have even seen marginal traffic here and there. However, despite their best efforts, they’ve hit a plateau. If you’ve felt the same thing hit your page, you will need to look at something new. You will want to look at how SEO companies thrive on taking your existing content, and build something far better. When you work with the world of marketing, and you have a professional grade solution, you will see that traffic is no longer an issue.
Traffic Explanation Worth Noting
First and foremost, you should know that traffic is not one sided. You will find that there are multiple types of content design and implementation. The best pieces that you will find today are all going to hit the numbers. You can look at analytics today and you will see that hits will rise when you have any type of this type of marketing. The problem with this, is simple, you need the hits to be absolutely unique. The uniqueness of your updates, and the hits that get landed on them, have to convert, and that only happens if you have targeted solutions. Without targeted options, you will end up with minimal leverage.
Whenever you are working with a professional, make sure that they fully understand how to build traffic. You don’t want, for instance, to get put into a revolving traffic site. Revolving pages will not help you get moving forward, and could end up causing you to lose sight on the greater good that comes from real world traffic generation. Bad hits look very interesting in analytics. You will see that your hits will rise from 1 URL and 1 IP address. You will not receive anything unique, and when you check on the site that is sending you the hits, you will see that they do it for other sites too. You want anything but repetitive, robotic traffic integration, and that’s something that only great SEO companies can build.
Upgrading The Past
For published sites that have a history of updates, you’ll want to look at taking the old and making it all new. That means that you will need to focus on changing the way you update, and what you update overall. The past elements are something that will allow you to gain leverage and will definitely rank you higher than most other pages. The competitive nature of SEO won’t allow you to upgrade with ease, you’ll need to make sure that all content is redone, and 100% new, unique and links to the past. If you post a secondary blog post, for instance, based on an existing topic, you want to link past and present and continue to build more leverage within this world.
A professional will build content, and will continue to rebuild the old stuff you have to make sure that you are able to gain leverage overall. This is something that takes time, but will definitely help your overall reach. When the published pieces start to get indexed within search results, you will not only see an incredible move forward, but you will not be lost amidst the shuffle of other pages.
Content Marketing Takes On Many Pages
One of the most important things that you need to understand about marketing in today’s framework is that you need to focus on many different pieces. The more you focus on the pieces, the higher the chances are that you will be able to usurp traffic that is coming from organic sources. You need organic sources of traffic because they are unique and will be the best overall solution to your marketing goals. Content is not just one thing either, it is a matter of 15 different pieces. Some of the pieces that are most common include:
- Blog posts
- Press releases
- Image galleries
- Video embedding
The above are just some of the 15 things that you have to work on, and will only allow you to gain leverage if you are focused on all of them. This of course is not going to be done with relative ease, it takes a lot of time and a professional touch. Each different type of content is going to need attention, especially if you want to compete with others online. You’ll find that the best sites in the world are all using the aforementioned all the time, and it’s a mixed media frenzy to get more traffic to your page.
Taking Shortcuts Not Advised
There are some shortcuts that you can take, and most of them are not going to help you build any sort of credibility. It’s imperative that you understand the larger picture here. You will need to have a slow and steady pace of marketing, especially if you’re going to be working with SEO companies that are going to recycle your content and make it all new. This takes time to establish and even more time to see a return on your investment.